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World Ranger Day

 
 

world ranger day


Client

Save the Rhino

Role

End to End

World Ranger Day celebrates the sacrifices, struggles and achievements of rangers working on the frontline of conservation. These films were created to raise awareness of the commitment these individuals make to protect wildlife worldwide.

In the remote and inaccessible North Luangwa National Park, situated in the highlands of the Luangwa Valley, rangers have the hugely demanding job of protecting the area's prized, and only recently reintroduced, black rhino. Having been poached to extinction in Zambia the 70s and early 80s, North Luangwa’s fledging population of black rhino require 24 hour monitoring and protection, a job which is not only physically demanding, but fraught with challenges and dangers.

In collaboration with Save the Rhino International we created three short pieces of branded content and delivered a selection of photographs, telling the stories of three of the ranger units charged with protecting Zambia’s only population of black rhino.

 
 
 
 

Impact + Successes

Released online to coincide with World Ranger Day, these films were watched by over 21k people, leading to a substantial rise in unsolicited donations over the following week.