under the sk;n
End to End
Enclave teamed up with production agency RD Content to create this campaign which had viral acclaim, with over 3 million hits and airtime on Good Morning America.
Featuring interviews with a model, a journalist and a longtime acne sufferer, this trio of films aims to demonstrate the everyday suffering felt by those living with acne. Using prosthetic makeup, two of the contributors were given a makeover to help them to feel what it was really like to have a visible skin condition such as acne. Employing hyperlapses to show the transformation that each subject underwent, these films are intimate, compassionate and moving testimonies of what effect acne can have on self-esteem and the everyday life of those who suffer from it.
As key cinematographers and directors on this campaign Enclave were able to shape the style and tone of each the films. Set against a simple grey colourama and studio-lit, the viewer is drawn into a visceral and emotive dialogue with the interviewee, encouraging them to empathise with sufferers.
Impact + Successes
This campaign received over 3 million hits worldwide and aired on Good Morning America creating significant exposure for Sk;n Clinics and their work in helping acne suffers to treat long their term skin conditions.