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Real Techniques


the power


Real Techniques


The Outfit




Anthony Lucas DOP

Real Techniques is an established sustainable brush brand built around youtube celebrities Sam and Nic Chapman. Working with creative agency and production house; The Outfit, we directed Real Techniques’ latest television and online commercial, The Power.

Sam and Nic have made a career by bringing professional make-up tools and techniques into the personal make-up world. This film sat at the centre of a campaign that was designed to make the user feel empowered by these tools. Our brief was to create a commercial that captures the essence of The Power, whilst feeling like a visceral view into the behind the scenes of a photo shoot.

For us, it was all about giving the talent room to have as much fun with the camera as possible. It was great being able to work in a totally instinctive and spontaneous way whilst maintaining stunning beauty lighting thanks to Director of Photography Anthony Lucas. For our main set up we used an Arri Alexa Mini on a handheld rig which gave us the ability to freely push our compositions right into the corners of the frame; we then used rough, grainy footage out of a GoPro in order to get a more interactive, self-filmed feel.