THE POWER

 

Real Techniques is an established sustainable brush brand built around youtube celebrities Sam and Nic Chapman. Working with creative agency and production house; The Outfit, we directed Real Techniques latest television and online commercial, The Power.

For us, it was all about giving the talent room to have as much fun with the camera as possible. It was great being able to work in a totally instinctive and spontaneous way whilst maintaining stunning beauty lighting thanks to Director of Photography Anthony Lucas. For our main set up we used an Arri Alexa Mini on a handheld rig which gave us the ability to freely push our compositions right into the corners of the frame; we then used rough, grainy footage out of a GoPro in order to get a more interactive, self-filmed feel.

CLIENT // Real Techniques

AGENCY // The Outfit

ROLE // Directors

COLLABORATORS // Anthony Lucas DOP

 
 

THE POWER // Brand commercial