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Our 100 Year Story

 
 

our 100 year story


Client

Cottar’s Safari Services

Role

End to End

Collaborators

Doppler and Dubbs SFX

As the oldest safari service in Africa, it was important for this collection of films to retain the character and charm associated with the history of the company, whilst at the same time forging a contemporary and stylish identity for brand.

Each film centres around a particular element or service at Cottar’s 1920s Camp in the Masai Mara, with a strong focus on its progressive and pioneering stance on conservation and responsible tourism, which underpins the company’s ethos. The final film in the series, ‘Fast Forward’ is a direct address to guests past and present to become a part of the Cottar’s Club, an initiative created to raise funds to secure more land for wildlife.

For online release throughout the year and social media seeding, the Our 100 Year Story collection of films includes a 90” brand documentary, three 60” micro documentaries and seven 30” shorts aimed at reconnecting with current audiences and generating new leads particularly amongst a younger demographic.

 
 
 
 

Our 100 Year Story

Branded Documentary, 120”

 

Enclave were given privileged access to the Cottar family archives, revealing unique footage of the family dating back to the early twentieth century. The use of this footage has created an authentic and historically contextual foundation to the Our 100 Year Story collection and gives prospective guests an insight into the adventurous spirit that still underpins the Cottar’s Safari experience today.

 
 
 
 

The Guide

Branded Content, 60”

 

As leaders in the filed of sustainable tourism the guides at Cottar’s are in a unique position; they are not only able to teach guests about the flora and fauna of the local area, but they also convey with real affection, a contagious reverence for nature.

 
 
 
 

Pioneering the Safari

Branded Content, 60”

 

Enclave were given privileged access to the Cottar family archives, revealing unique footage of the family dating back to the early twentieth century. The use of this footage has created an authentic and historically contextual foundation to the Our 100 Year Story collection and gives prospective guests an insight into the adventurous spirit that still underpins the Cottar’s Safari experience today.

 
 
 
 

The Maasai

Branded Content, 60”

 

The Maasai are not only an important symbol of national identity for Kenya and its tourism, but they are key to the future conservation of its wild spaces and the animals that inhabit them. Calvin Cottar has taken a pioneering approach to conservation management in the Maasai Mara by leasing the land on which the camp sits from the local Maasai community, giving value to the long term preservation of wildlife in this important migratory corridor. In turn this helps to protect the traditional culture of the local Maasai communities and ensure that they can continue to thrive as wildlife custodians within the Maasai Mara.