Cycle Southern England
cycle southern england
Visit Britain & Hampshire County Council
End to End
Working alongside Visit Britain and Hampshire County Council, Enclave were invited to create a campaign film aimed at strengthening Southern England’s reputation as the home of British cycling.
With locations across the Southern Counties and stunning South Downs National Park Enclave embarked on a cycling road-trip to showcase the very best cycling destinations across across Hampshire, Sussex and Surrey. Brining together cyclists from across the disciplines to show the breadth of facilities and routes on offer, we created a film aimed at inspiring people of all ages to get peddling.
Paired with a scripted voice-over designed to reinforce the campaign’s message of inclusivity, the commercial combines the stunning imagery of a destination film with experience-driven lifestyle shots. In-keeping with the brand colours of Visit Britain we used a wardrobe palette inspired by the Union Jack to keep the film feeling relevant and vibrant.